16 Aug

Welcome to the class blog for Principles of Advertising. It is here that you will be posting your weekly comments. Each week you will have to write at least 150 words about the posted topic. I anticipate topics being based upon a current happening in the advertising industry, current consumer research, or a current ad campaign. Before you post your response, you may be required to either read a short article, watch a short video, or do a little bit of your own research on a topic. There will be questions included to guide your thinking and to help you frame your post.

To post your response, just click on the Leave a Comment link below. Please be sure to put your full name at the beginning or end of your post. As always, should you have any questions about the topic while you are working on your post, please feel free to e-mail me.


One Response to “Welcome!!!!”

  1. Thea September 1, 2010 at 12:02 am #

    The “rhetorical questions” campaign recently launched by insurance agency Geico has brought a new twist to the standard “why not save money” approach they take when it comes to their advertisements. The ad is clearly targeted towards a more youthful demographic seeing as many of the ads are silly, sometimes to the extent where you miss the point of the advertisement overall. While on the other hand, is does bring a fresh new approach to a long-standing national Geico campaign that was getting a bit annoying. In my opinion it must be acknowledged that this particular campaign almost “dumbs-down” the consumer, in a tasteless fashion. While at the end of the day, their intent is to make it crystal clear that switching to geico can save you money. Though I have found that I either didn’t understand what they were advertising until the very end, or was slightly offended at the lack of maturity presented within the ad. I suppose its always good to add a new commercials, but I feel like this particular company has been quite clever in the past, and dropped the ball with this one.

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